Creative Strategist & Design Partner
For over 15 years, I have been the strategic anchor for more than 70 brands navigating critical moments. When facing restructuring, market expansion, or leadership transitions, over 30 companies have fully outsourced their creative and strategic direction to me to ensure stability, clarity, and results.
I specialize in aligning leadership around a clear vision, maintaining brand integrity when it matters most, and solving complex strategic challenges that require executive-level insight. Every initiative I lead, from concept to delivery, is designed to move your business forward with measurable impact.
As a member of Tapestry Group, I collaborate with other leaders to apply behavioural science and AI in decoding audience behaviour and driving superior brand outcomes.
Services
Strategic Consulting
Strategy is about defining who you are becoming, not just where you are going. I provide senior-level counsel and actionable blueprints that align leadership during pivotal change, securing market position and enabling confident execution.
Omnichannel Creative
I provide the strategic framework and creative leadership that ensures brand integrity and a seamless customer experience across all platforms. I audit your landscape, define standards, and guide your team to maintain a consistent, high-impact presence.
Enterprise Web Systems
I design and implement digital infrastructures that serve as the central nervous system for your brand. These scalable systems unify channels, improve collaboration, and transform digital investments into measurable business value.
Capabilities
Design & Brand
Art Direction, Branding, Identity, Packaging, Print / OOH, Illustration
Digital & Experience
UX/UI Design, Web Development, Enterprise Web Systems, Animation, Omnichannel Creative
Strategy & Leadership
Brand Strategy, Strategic Consulting, Consultancy, Creative Direction
Selected Clients & Brands
Ikea Canada
Global News, Corus Entertainment
The University of Ottawa
George Brown College
Karo Group
Living Toronto Real Estate Co.
Build4Tech Technologies, LLC
Goose Island Brewery
Ontario Naturopathic Integrative Network
Big Sky Film Production
Penguin ASI
iSmile Dental Centre
Building Roots
Williams Landing Bar Grill
Rogers Communications
Bladder Cancer Canada
Surrey Place
With Geekspeak Commerce
Home Hardware
Lassonde
Oasis
Kiju Organics
Bimbo Canada
Dempsters
Vachon
Hostess
Takis
With UR-Channel Broadcasting Company
7-Eleven
Taco Bell
Kernels Popcorn
Caryl Baker Visage
Matrix
KFC
Freshii
Cobs Bread
L’Oreal
Annabelle
Sbarro
With Cult | Marketing Agency
Inn From The Cold
With Stature Films
Government of Canada
With GuestTek Interactive Entertainment
Element Hotels
Four Seasons Hotels & Resorts
St. Regis Hotels & Resorts
Marriott Hotels & Resorts
W Hotels
Trump Towers
Fairmont Hotels & Resorts
Four Points by Sheraton
Westin Hotels & Resorts
Starwood Hotels & Resorts Worldwide
Hilton Hotels & Resorts
Wind Creek Casino & Hotel
Sofitel Hotels & Resorts
Mandarin Oriental Hotel Group
Aloft Hotels
JW Marriott Hotels
Omni Hotels & Resorts
Element® Hotels
Dorchester Collection
With BlueBand Digital
Cadillac Fairview
CF Fairview Mall
CF Markville Mall
CF Lime Ridge MallDavids Tea
Sephora
Victoria’s Secret
Aritzia
Moxie’s Grill and Bar
Aroma
Teavana
JOEY Restaurants
Ready to Navigate Your Next Moment?
A senior-level partner provides the clarity and direction to turn transformative challenges into your most significant opportunities.