Reimagined and rebranded a long standing community organization in Calgary, Alberta. innfromthecold.org
I was brought on this project as a freelance Creative Director by Senior Strategist of Cult Ideas to work with him to reimagine and rebrand community organization based in Calgary, Alberta.
It was my role to prepare, present and pitch the creative strategic framework using brand ladder methodologies and emotional psychology to reestablish the brands identity, tone, and values.
I Worked directly with the senior strategist as we prepared and presented a strategic plan including a roadmap to execution. The strategic plan was well received and rolled out.
Melissa Sabatini, Creative Director
Marc Whitehead, Senior Strategist, Cult
Michelle McFarland, Business Dev. Lead, Cult
It was important for the brand to re-establish an image and tone, that realigned the values of the organization to some of the misconceptions of the organization.
We concentrated on changing the perception of the brand, and made calculated decisions to do so by adjusting elements such as language, colours, and image styles.
A new identity was established using the framework I created. This included a complete rebrand - logo and all.