Your In-House Creative Expert, On-Demand for UrChannel Broadcasting Company
Ur-Channel’s major retail clients—including 7-Eleven, Freshii, Kernels, KFC, and Taco Bell—required a continuous flow of high-impact, on-brand animations for in-store menus and promotions. During a period of internal team transition, maintaining consistency and production velocity was critical, as any disruption would directly impact sales and brand presence at the point of purchase.
I integrated as their dedicated creative partner, taking full ownership of the creative pipeline. Working directly with the Director of Programming and brand Marketing Directors, I managed the end-to-end process, from brief to deployment. The focus was on applying proven sales psychology, translating product features into compelling consumer benefits to drive purchases.
All brand campaigns ran without interruption, maintaining a flawless market presence for every client. Ur-Channel was able to consistently meet its commitments, protecting vital revenue streams and strengthening its partnerships with major national brands.
A senior-level partner provides the clarity and direction to turn transformative challenges into your most significant opportunities.